Life360 has lowered the entry price of its pet tracker. Until late August 2026, the Life360 Pet GPS worked only with a Gold or Platinum membership, the two upper tiers of the family-location app. On August 25 the company added a Silver Bundle: the tracker plus a year of the Silver tier for $99, renewing at $99 a year. The same announcement brought a $7.99 QR collar tag and a dog-only activity alert called Zoomies. If you have been comparing cellular pet trackers on subscription cost, the Life360 Pet GPS Silver option changes the numbers, and it comes with limits worth reading before you order.
What Life360 changed on August 25
The press release is direct about the change: “Previously enabled with only Platinum or Gold subscriptions, the new Silver Bundle includes a Life360 Pet GPS tracker and Silver tier subscription service for $99 (renewing at $99/year).”
Life360’s help center explains how the $99 is split. It “covers the device and the activation fee for cellular service”, and an existing paid membership “doesn’t lower the $99 device price”. For new members and people on the free plan, a year of Silver comes included. The device still needs a paid membership to work at all.
The tracker and the new products are sold on Amazon.com and Life360.com in the United States, Canada, the United Kingdom, Australia and New Zealand. The pet care features inside the app are open to members elsewhere, but the tracker itself is not sold outside those five countries.
How many pets each plan covers
Life360’s Amazon listing sets the pet limits by tier: “Silver (up to 2 pets), Gold (3-5 pets) or Platinum (6+ pets)”. So a Silver membership covers a second tracker for a second pet, and that second tracker costs another $99 because the device price does not drop for existing members.
For a household with one dog, the arithmetic over three years is short. You pay $99 at purchase and $99 at each of two renewals, which comes to $297, provided the renewal price stays where Life360 set it in August. Our comparison of GPS pet tracker subscription costs works through the same three-year sum for Tractive and Fi, so the figures can be set side by side. That post was written before this change and does not include Life360.
What $297 does not buy is health monitoring. Life360 tracks location and activity, and it does not offer the vitals or health alerts that some dedicated pet trackers now sell.
What the tracker does between renewals
The hardware has not changed. Our page on the Life360 Pet GPS covers it in detail: an IP68 puck that switches between LTE, Wi-Fi and Bluetooth, with a light and a chime for finding a dog in the dark. Life360 quotes up to 14 days per charge.
That battery figure depends on Standard Mode, in which the tracker stops live tracking while the dog is inside a saved Place, such as your home and garden. It watches for the dog leaving the boundary rather than following every move inside it. A continuous-tracking Beast Mode exists in limited beta and cuts the runtime to four or five days. When the main battery runs flat, a Reserve Mode keeps the tracker findable over Bluetooth for up to six months, according to Life360’s listing.
The $7.99 tag is a different product
The Life360 Pet Tag is a stainless-steel collar tag with a QR code. Life360 says a finder can “call or text its owner, or share location details with its family Circle instantly, no app required.” The Amazon listing describes it as having no battery or subscription fees.
The tag needs a person to find the dog and scan the code, and it has no GPS of its own. It resembles the engraved tag already on most collars, with the advantage that you can edit the contact details in the app instead of ordering a new tag.
As a backup on the same collar as the tracker, it covers the case the tracker cannot: a flat battery, a dog outside cellular coverage, or a membership that has lapsed. Life360 has not said whether the tag keeps working if you stop paying for any membership, so check that before relying on it alone.
Zoomies and the other app features
The launch also added Zoomies Alerts, which flag a sudden burst of activity, and a Weekly Roundup of routines such as distance walked. The press release marks Zoomies as available on dog profiles only, and says Zoomies and the distance part of the Weekly Roundup need the Pet GPS tracker. Cat owners get the shared care logs but not the alerts.
The shared care logs are open to all members. They remind anyone in the family Circle to record walks, feedings, litter pan cleanings or medication with a tap, on a recurring schedule if you want one.
Who the Silver Bundle suits
For a family that already uses Life360 to see where the children are, the Silver Bundle is the cheapest way yet to add a dog to the same map, and the $99 renewal is modest for a cellular tracker. If you have no interest in the family app, the logic is weaker. You are paying for a location-sharing service in order to use a collar device, and the device does nothing once the membership ends.
Before buying, check the renewal price in your country on Life360’s own checkout page. The August announcement gave only the US dollar figure, and we could not find renewal prices in pounds or in Canadian, Australian or New Zealand dollars. Think about where your dog spends its day, too. A dog that stays mostly inside a saved Place gets boundary alerts rather than live tracking in Standard Mode, which tells you when it gets out but does not show where it is inside the boundary.
